An app-first relationship
The app was designed to carry the ongoing reader relationship. The website supports discovery and brings people into that experience.
Xpat · Digital media transformation
They came for a website.
We helped shape a digital media company.
A newspaper company needed a website and social accounts for a new venture. Working with our AI marketing team, we developed a broader direction for what that business could become.
The starting brief
A new print offering with a website.
The initial request covered a website, social accounts and posts to support the new venture. Our first conversations explored the audience, the brand and the opportunity to build a digital media business around them.
The direction we developed
A complete digital publishing proposition.
We brought strategy, identity, content delivery and product design together into a pitch. The client approved an app-first direction, a distinctive seasonal identity and a plan to reach readers through their everyday channels.
The thinking behind the build
Three decisions that shaped the business.
A brand that moves with the seasons
Seasonal colour themes connect the app, website, logo and social channels, giving the publication a coordinated identity that changes with the calendar.
Content built around reader habits
The distribution strategy includes WhatsApp, Telegram and email, bringing stories to the channels readers already use.
From direction to delivery
A fast build. A staged app launch.
Discovery, strategy, brand and design came together within a week. The website build took 48 hours. The app-store releases followed the website launch on their own timelines.
48 hours
Website live
The website build was completed and launched.
+1 week
Apple App Store
The iOS app followed the website launch.
+2 weeks
Google Play
The Android release followed its required testing period.
Our contribution
The thinking and the execution.
AI was part of the work from the first conversation: exploring ideas, stress-testing concepts and shaping the look and feel. Marc brought technical experience and client context, with the AI team extending the strategy, brand and marketing work.
What Mulsain brought together
- Business proposition and audience direction
- Brand concept, seasonal identity and design
- Content delivery and distribution strategy
- Website and companion mobile apps
- Launch coordination and app-store rollout
What could your business become?
Tell us what you have today and where you want to take it. We will explore the opportunity, the work involved and the right next step.
Discuss your vision